Ranking 8 Popular Sponsored Items: A Guide for Meeting Planners
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Time to read 4 min
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Time to read 4 min
In the world of event planning, choosing the right sponsored items can make all the difference to create unparalleled value for your partners. Whether it’s maximizing brand visibility or enhancing interactivity with attendees, every decision holds the key to success. With the paramount goal of securing event sponsorship in mind, we meticulously evaluated 8 popular sponsored items, assessing for brand reach, engagement potential, sustainability and overall impact to assist you in making informed choices for your event.
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We are one of the leading suppliers of promotional merchandise for meetings and events.
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Table of Contents
Although occupying the bottom tier of our ranking, customizable beverage wraps still hold considerable value as a sponsored item. Ideal for sponsored coffee breaks, these eco-friendly wraps place your sponsor’s brand directly in the hands of event attendees. Crafted from biodegradable, recyclable materials, and textured for insulation, these wraps can accommodate various cups sizes and ensure a sustainable branding opportunity.
Next up, our eco-friendly, full-color napkins offer an exceptional opportunity to amplify your sponsor’s brand presence. Manufactured in the USA, these recyclable napkins can enhance brand visibility while simultaneously serving a practical purpose during sponsored lunch or coffee breaks.
Addressing the ever-important need for hygiene, hand sanitizer has recently emerged as a very popular sponsored item. Available in convenient sizes with full-color imprints, hand sanitizers offer sponsors an opportunity to vividly display their brand and reap the benefits of continual brand exposure, both during and beyond the event.
Combining utility with brand visibility, full-color scratch pads are a versatile sponsorship opportunity. Perfect for attendee note-taking throughout the event, this item provides continuous interactivity and potential for repeated use after the event ends, amplifying brand exposure for your sponsor.
Help your sponsor extend their reach with a practical yet impactful item – hotel access cards with magnetic stripes. Carried daily by event attendees, these cards offer a powerhouse opportunity for brand exposure, ensuring maximum visibility and repeated use. Plus, your sponsor can fully customize these access cards in full-color on the front AND the back.
Toward the top of our rankings are lanyards. Despite minimal long-term usage, we still consider lanyards to be one of the most valuable sponsorship opportunities for your potential partners. Lanyards offer the best visibility and reach of any item on this list, as each attendee becomes a walking billboard during the entirety of the event, showcasing your sponsor’s logo quite prominently.
Ranked at the top of our selection, water bottles offer unmatched versatility and branding potential. From vacuum insulated to sport bottles, tumblers and more, there is a huge range of styles and materials from which to customize your water bottle of choice. Plus, water bottles and tumblers ensure repeated use both during and after the event, delivering extensive brand visibility.
Crowd-Sourced Favorites: Water Bottles
Occupying the top position in our rankings, totes emerge as a client favorite for sponsored items. With a large imprint area and considerable usefulness during the event, bags guarantee high visibility and engagement for your sponsors. Opting for recycled materials or a fashion-forward style further enhances the sustainability aspect, prolonging the item’s lifecycle beyond the event. Talk about optimizing ROI!
Crowd-Sourced Favorites: Recycled Totes
We hope our comprehensive ranking on popular sponsored items will help you elevate your next event! Feel free to explore additional product offerings or reach out to us for personalized recommendations and quotes. We are happy to pair you with a dedicated account manager who will handle everything from quotes to shipping logistics, ensuring a seamless experience.
The Author: Emily Jacobson
Emily Jacobson, an MBA graduate, is passionate about helping her clients connect with their target audiences. With a rich background as a strategist in the ad agency world, she helped clients craft compelling brand narratives rooted in human insights and market trends. Prior to joining the talented team at BrandAdvantage, she played a pivotal role in the development and go-to-market plan for a successful new product launch at Fidelity Investments.
Products Featured In This Post
Absolutely! Many of our suggestions for sponsored items offer various colors and full-color imprints, but we can also work with you to create entirely custom designs. We collaborate closely with our clients and their sponsors to ensure that the items reflect your desired aesthetic and brand guidelines.
Consider your event's theme, the demographics of event attendees and the overall objectives of your sponsors. Assessing factors such as brand visibility, attendee engagement and long-term sustainability can also help in selecting the most suitable sponsored items.
Tracking the effectiveness of sponsored items is crucial for securing future opportunities. Implement strategies such as attendee surveys, social media monitoring and website analytics to gauge brand recall, engagement levels, and post-event interactions related to the sponsored items. Additionally, provide post-event analytics and gather feedback from your sponsors to assess their satisfaction and ROI.
Absolutely! From eco-friendly materials to experiential opportunities, our professionals can help you find the right sponsored items to help you elevate your event sponsorship offerings.
